1 Off Athletic Wear
Product catalog design for 1 Off Athletic Wear, a startup athletic apparel brand. Since the founder sources clothing while traveling between multiple countries, coordinating in-person photo shoots and models wasn't practical in the brand's early stages — so all catalog models were created using AI generation, giving the client professional-looking product imagery without the logistics of managing shoots across locations.
Two catalog editions were created to reach different segments of the brand's target audience.
General Market Catalog
Designed at the client's request to feature African American models and imagery,
tailored to better reach Black consumers.
tailored to better reach Black consumers.
